MENA's premium talent agency

Make some
noise*

Brief us today. In 48 hours you'll know who's interested, who's available, and rough budgets.

We connect brands to the region's biggest names — musicians, actors, creators and more — directly, with no layers of outsourcing in between.

48 hour promise

Brands we've worked with

02 / Why Talent

Why talent,
why now?

Brands in MENA want big names, but getting a straight answer from one takes weeks and a chain of middlemen. That's the gap we fill.

01 / Premium

A-list

Premium talent only. Musicians, actors and creators with real audiences — the names your customers already follow.

02 / Quick

48 hrs

Brief us today, and in 48 hours you'll know who's interested, who's available, and rough budgets.

03 / Big market

$650m

MENA influencer ad spend in 2025 — projected to be 50% of all digital media spend within 5 years.

The gap we fill

Most agencies can put a name on a slide. Few can tell you whether that name is interested, free on your dates and within budget. Premium talent is hard to reach and harder to read. We go direct.

  1. 01

    Outsourcing centric

    Most agencies pass your brief down a chain of bookers. We speak to talent and their teams directly.

  2. 02

    Talent monopoly

    Premium talent sits behind closed doors. Our network opens them.

  3. 03

    Talent is an afterthought

    Talent gets bolted on at the end of a campaign. We start with the right name and build around it.

03 / What We Do

What can you do
with talent?

Sign the face, book the moment, or build the content — we cover the full range.

01 Partnerships

Talent Partnerships

The right name beside your brand — for a campaign, a season or the long term.

  • →Ambassadors — the face of your brand.
  • →Campaigns — talent for TVC, social or launch.
  • →Collaborations — co-created products. See dROp 48.
02 Live

Appearances & Performances

Put talent in the room. From a launch night to a national moment.

  • →Performances — a headline act, big or small.
  • →Hosts & Guests — faces to front your stage.
  • →Personal Appearances — reward your superstars.
03 Content

Content & Integrations

Talent-led content your brand owns, or a place for your brand inside theirs.

  • →Original Content — films, series, social formats.
  • →Integrations — inside the release, video or show.
  • →Licensing — clear the talent's existing work.

* Included every time — contracting, logistics and on-the-day management.

04 / A new product from Studio 48

dROp 48*

Talent × Product. Culture × Commerce.

A new revenue model where talent co-own the products they're attached to — and both sides win. Big talent × big brands, unlocked for MENA.

$1B+

Estimated revenue from a single Travis Scott × Jordan collab series.

3×

More likely fans buy brands tied to their favourite artist.

400%

Higher engagement vs. traditional advertising.

Sources: Nielsen Fan Engagement Study · SneakerFreaker / Forbes · Business Insider

Global proof points

Big names don't just advertise products. They make them iconic.

Case study 01 — Bad Bunny × Adidas

Bad Bunny × Adidas

A global star's sell-out sneaker collab.

<3 min
sell-out per drop
5–10×
resale vs retail
40M+
reach per release
Case study 02 — Travis Scott × Nike Jordan Brand

Travis Scott × Nike Jordan

Footwear as collectible art.

$175
retail price
$2K+
resale value
50+
collab drops
Case study 03 — Virgil Abloh × IKEA MARKERAD

Virgil Abloh × IKEA

Everyday furniture reframed as collector objects.

$3K+
KEEP OFF rug resale
30×
above retail
Global
press moment

dROp 48 use cases

Any category. Any product. One name behind it.

01

Fashion

Talent-designed capsule collections & co-branded apparel.

02

Sports

Footwear, activewear & equipment with cultural credibility.

03

Furniture

Limited-edition, talent-curated home collections.

04

Apartments

Talent-branded residential & interior concepts.

Big talent × big brands. Unlocked for MENA.

Ready to make the next cultural moment?

Let's dROp →

05 / Work

The drop is loading.

A new agency with a deep contact book. Full case studies are on the way — here's the first.

06 / Brief us

Brief us*

Send the brief and we start the clock. In 48 hours you'll know who's interested, who's available, and rough budgets.